THE CHALLENGE
The Forward is an on-line publication that provides incisive coverage of the issues, ideas and institutions that matter to American Jews. Reporting on politics, arts and culture. The Forward throws an annual gala to fundraise, publicize their work, and update their investors. They needed a Brand video that could introduce their new Editor-in-Chief Jodi Rudoren.

THE SOLUTION
Ironbound worked with the marketing team at The Forward and listened to their ideas and aspirations for the Gala video. Ironbound helped shape a narrative that would introduce Jodi, give a high-level look at The Forward’s accomplishments, and get across their core message. The result was a huge hit at the gala.