THE CHALLENGE
Cisco Systems, an American technology company that makes network technology headquartered in San Jose, California, wanted to introduce their latest Integrated Services Router to customers, partners, and salesforce in humorous and viral way. They also wanted to reinforce the message that the previous model was still in use.

THE SOLUTION
Ironbound worked with Cisco on a humorous concept where an engineer with an active imagination brings in the new router and imagines a conversation between it and the older model. Ironbound hired Comedy Central comedian Barak Hardley to play the engineer and the result was a hilarious video titled “The Router that Speaks to Your Neeeds.”